The Great Yorkshire Shop:
Rebranding a quirky gift shop in the heart of Leeds.
Approach
The Great Yorkshire Shop is an independent retailer based inside the Grade I listed Corn Exchange in Leeds city centre. The shop sells a wide selection of hand-picked goods from local independent makers, artists and designers along with other Yorkshire-themed products, such as homeware, food and drink, and greetings cards.
Appealing to locals and tourists alike, the new branding uses quirky local language and a minimal visual approach which complements the eclectic mix of products available. The contemporary Yorkshire rose icon can be used as a standalone emblem and features on the shop’s own branded products including t-shirts, biscuits and candles.
Blues form the backbone of the colour palette; these colours being synonymous with the flag of Yorkshire as well as the county’s wide open landscapes and coastal destinations.
![The Great Yorkshire Shop External Sign The Great Yorkshire Shop External Sign](https://rhubarbdesignhouse.uk/wp-content/uploads/2022/10/TGYS-Sign-1-1520x940.jpg)
![The Great Yorkshire Shop Logo Variations The Great Yorkshire Shop Logo Variations](https://rhubarbdesignhouse.uk/wp-content/uploads/2022/10/TGYS-Logo-Set-1520x940.jpg)
![The Great Yorkshire Shop Interior The Great Yorkshire Shop Interior](https://rhubarbdesignhouse.uk/wp-content/uploads/2022/10/TGYS-Advert-1-1520x940.jpg)
![The Great Yorkshire Shop Shopping Bag and Exterior The Great Yorkshire Shop Shopping Bag and Exterior](https://rhubarbdesignhouse.uk/wp-content/uploads/2022/10/TGYS-Shop-1520x940.jpg)
![The Great Yorkshire Shop Postcards The Great Yorkshire Shop Postcards](https://rhubarbdesignhouse.uk/wp-content/uploads/2022/10/TGYS-Postcards-1520x940.jpg)
![The Great Yorkshire Shop Product Tag The Great Yorkshire Shop Product Tag](https://rhubarbdesignhouse.uk/wp-content/uploads/2022/10/TGYS-Label-1520x940.jpg)
![The Great Yorkshire Shop Instagram Icons The Great Yorkshire Shop Instagram Icons](https://rhubarbdesignhouse.uk/wp-content/uploads/2022/10/TGYS-Icons-1520x940.jpg)
![The Great Yorkshire Shop Interior The Great Yorkshire Shop Interior](https://rhubarbdesignhouse.uk/wp-content/uploads/2022/10/TGYS-Advert-2-1520x940.jpg)
![The Great Yorkshire Shop Packaging The Great Yorkshire Shop Packaging](https://rhubarbdesignhouse.uk/wp-content/uploads/2022/10/TGYS-Pattern-1520x940.jpg)
![The Great Yorkshire Shop Thank You Card The Great Yorkshire Shop Thank You Card](https://rhubarbdesignhouse.uk/wp-content/uploads/2022/10/TGYS-Thank-You-Card-1520x940.jpg)
![The Great Yorkshire Shop Strapline: 'Nowt like a gift from Yorkshire' The Great Yorkshire Shop Strapline: 'Nowt like a gift from Yorkshire'](https://rhubarbdesignhouse.uk/wp-content/uploads/2022/10/TGYS-Strapline-1520x940.jpg)