Experience Wakefield tasked us with creating an event guide to highlight the 2019 summer events programme. Taking the form of a newspaper-style publication, the 16-page guide was distributed to every household in the district and was also stocked in many of the region’s tourist destinations. For this reason, the cover had to work in two ways; unfolded and folded, for when it is displayed in leaflet racks.
We were also commissioned to create a visitor map which features on the centre spread, showcasing key landmarks and events across the district. For this, we created custom illustrations for each venue. These also feature on the cover as a standalone illustration and are currently displayed as a large window graphic at The Art House’s pop-up Information Centre located on Mulberry Way.